Hiring a web designer or development company that doesn’t have an SEO person in staff
This is one of the biggest mistakes law firms make when hiring a company to redesign your site. It’s not something many law firms think about. They either assume the development company knows what they are doing or the firm isn’t concerned with SEO.
One global law firm I worked with had some serious issues that impacted the site’s ability to rank within Google. Issues an SEO expert would of made sure didn’t happen.
Unfortunately, this can be costly for the development company and the law firm. In most cases the development firm is on the hook for making sure the site is SEO friendly. They will need to correct the issues. The law firm will foot the bill for the SEO expert that will need to conduct a lengthy audit. All of this creates unnecessary costs on both sides.
Avoid using proprietary content management systems
I’ve seen more and more lawyer clients regret using a development agency’s CMS. It seems counterintuitive to pay for a custom platform when many free and robust platforms such as WordPress exists. WordPress has a ton of plugins and has loads of flexibility already built within it. I’s regularly improved with updates and can be customized to do just about anything a law firm would need it to do.
Businesses owners eventually realize that the custom CMS has many limitations and that new features come at a hefty development cost – in many cases would be a simple plugin for WordPress.When your CMS is built by another company platform, you’re stuck. If you want to switch companies it usually means you need to have another site built. More common platforms can be updated easily without needing to be tied to any one agency.
I personally feel this is a cheap ploy to keep you as a customer. The alternative will cost you more time and money. These companies hope that the fear of redesigning with another company will keep you with them.
Improper https integration
Since Google started pushing site owners to incorporate https many law firms have decided to go that route. It usually the firm’s developer or design company that suggests the change from non-secure to secure. Unfortunately, 3 out of every five site’s I evaluated this year were implemented incorrectly.
That’s not to say that you shouldn’t implement https, it just means that you need to be made aware of the common problems that happen with setting it up.
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